THE TWEENS MARKET

Answer to question one

After going through the case study, it can be analyzed that the teens are referred to those young teenagers in the present world. The study addresses the pre-teens along with the teenagers who are well equipped with the technological aspects of the current time .this is the time that the young people are attracted more towards the internet and the activities that are related to it (Solomon et al., 2012). They are compared to the older generations where it is seen that the people of the older generation are not aware of the technical aspects that have been introduced in the society. The entire case study deals with the pre-teens that are called to be spending much time with the technological facilities that are provided to them. The teens are referred to be as the global generations who entered the technological world with the help of the technological aspect.

Answer to question two

It has been noticed that the teens are the ones who can be acclaimed to be globally suitable for the new developments that have taken place. According to the survey, it can be analyzed that the population of the pre-teens is more than 10% of the population. They account to a good number of populations. However, in the research work done by Cartoon network, it has been analyzed that children of 7 to 14 years children stay tuned with the television with more than 17 hours within a week. Therefore, it cannot be completely said that the children are enthralled with internet facilities over time. It is a fact that they are equally attracted to the television which given them the same amount of satisfaction in case of the entertainment (Solomon et al., 2012). Therefore, it can be said that the pre-teens are aware of internet services along with television services.

 

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