FOR IMMEDIATE RELEASE
Adella Pasos Launches Inaugural “State of the Side Hustle” Report — What Workers Really Want From Extra Income
Built from polling of her business-builder audience, the first annual report reveals the real motivations, fears, and preferred paths of the side-income generation — security first, digital products rising, skills over startups.
LOS ANGELES, CA — November 12, 2026 — The side hustle has been analyzed endlessly by people who don’t have one. Business educator and author Adella Pasos went to the people who do. Today she announced her inaugural State of the Side Hustle report — an annual snapshot built from polling of her audience of working people actively building income outside their paychecks.
The report’s headline findings reframe the hustle narrative. The dominant motivation isn’t escaping a hated job — it’s security: “tired of depending on one paycheck” leads the reasons workers build second incomes, with wealth-building close behind. The dominant fear isn’t failure — it’s waste, with half of aspiring builders naming wasted money as their top concern. And the preferred paths are pragmatic: digital products lead as the fastest route to a first $1,000, while nearly half of respondents believe a high-income skill — not a business — is the fastest way to change their life.
Together the findings describe a generation of builders who are conservative in risk, aggressive in intent: they want ownership, but they want it validated, affordable, and built around the job they’re keeping for now.
As an annual series, the report gives media a citable pulse on the side-income economy — and gives brands a data-backed map of what this market actually buys: risk reduction, skills, and tools that pay for themselves.
“The side hustle generation isn’t chasing a fantasy — they’re building a backup plan that grows,” Pasos says. “This report is their voice, in their numbers.”
Explore the findings and systems built on them here:
Watch Business Strategy TV on YouTube: https://www.youtube.com/askadella
The report is part of her show Business Strategy TV, which features free expert advice, growth strategies, tips, trends, and tools to help a business succeed.
BRAND PARTNERSHIPS & COLLABORATIONS
Adella Pasos is currently seeking brand partnerships with companies in fintech, market research, side hustle platforms, education services, and AI tools. Brands and media that want data on the side-income economy can contact her at https://adellapasos.com or adellapasos@gmail.com.
ABOUT ADELLA PASOS
Adella Pasos is a business educator, author, and marketing strategist focused on the creator economy, entrepreneurship, and modern digital ownership. Her work centers on helping individuals and brands convert influence into sustainable enterprise. She has grown brands from scratch and worked with startups, small businesses, and Fortune 500 corporations. She can be found on IMDB, Instagram, YouTube, and her official website.
MEDIA CONTACT
Global Business PR
West Hollywood, CA
United States
800-390-2302
jessmane@globalbusinesspr.com
https://globalbusinesspr.com
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