Alcohol consumption has grown by leaps and bounds across the world on account of a rising disposable income and changing customer tastes and preferences. However, people have never been more aware of the ills of excessive alcohol consumption than they are now, leading to a shift towards beverages with a lower alcohol content. This is anticipated to benefit the sparkling wine market substantially. Another trend that is poised to gain considerable traction in the sparkling wine market is the innovations in packaging. New bag-in-box designs and cans have piqued consumer interest, ensuring that key stakeholders in the sparkling wine market create new packaging to improve usability and enhance aesthetic appeal.
Sparkling wine is typically rose or white wine, but there are a number of red sparkling wines available in the Sparkling Wine Market. Wine sparkling can be attributed to the CO2 content as a result of direct injection, natural fermentation via the traditional method, or even by way of a large tank built to withstand the pressure of the Charmat process.
The Fact.MR forecast report on global sparkling wine market estimates it to record a sluggish CAGR from 2017-2022 and be worth just under US$ 44 billion by 2022.
Focus on Modern Trade Segment in the Sparkling Wine Market
The modern trade segment represents a revenue share of more than a third in the sparkling wine market by sales channel segment in 2017 and companies are advised to target this distribution channel with a laser-like focus. A market opportunity of more than US$ 5.6 billion in 2022 makes Europe particularly appealing in the modern trade segment of the sparkling wine market. The grocery store segment is much smaller in comparison but it can hardly be overlooked entirely in the sparkling wine market. Even though Europe is projected to retain its commanding share in the grocery store segment, Latin America is on track to witness the highest CAGR and may be looked at as a strong alternative option.
Future Lies in E-Commerce in the Sparkling Wine Market
The e-commerce channel is currently only a fifth of the revenue share in the sparkling wine market but will become increasingly important in the days ahead. As Internet connectivity improves in emerging markets and millions of people come online for the first time, they are likely to demand the convenience of ‘anywhere, anytime’ shopping that can only be provided by e-commerce portals. Along with Europe, companies may wish to target the APEJ e-commerce sales channel as the region is predicted to push past US$ 2.5 billion by the end of the forecast period.
Similar opportunity in Light-Bodied and Medium Bodied Segment
The revenue share of both the light bodied and medium bodied segment is approx. 40% in the sparkling wine market. However, the light bodied segment is forecast to grow with a higher CAGR of 2.9% for the period from 2017 – 2022, making it potentially more attractive in the longer term.
A few of the prominent companies actively involved in the sparkling wine market have been profiled in the Fact.MR report. These are E&J Gallo Winery, Constellation Brands, Pernod Ricard SA, Bronco Wine Company, Treasury Wine Estates, Accolade Wines Australia Limited, The Wine Group LLC, Casella Family Brands, Viña Concha y Toro SA, and Caviro.