The potato flakes market is likely to benefit from expansion of retail chains, both digital and physical, in combination with increasing product lines and product portfolios of established players. The retail sector witnessing a robust rise worldwide across various domains of consumer products, and potato flakes are no exception. While focusing on the production of high-quality, light-weight potato flakes, leading companies are strengthening their online presence to extend their market reach and gain higher shares.
Rapid urbanization and growing GHDI of consumers has enhanced their expenditure on ready-to-eat and processed food products, which partly offers relaxation in their increasingly hectic regime. Rising demand for such food is further rubbing off on growth of potato flakes market, and the status quo is likely to prevail between the period 2018 and 2028, according to a recently published report of Fact.MR. The report opines that demand for potato flakes, which are rich in carbohydrate and contain imperative minerals, will ride the coattails of shifting consumer preferences toward consumption of nutrition-rich food & beverages.
The report foretells that the potato flakes market will register an impressive growth at 7.0% CAGR through 2028. Incessant growth of retail sales in the baby food industry, coupled with the imperativeness index of potato flakes as a key ingredient in several baby food products, will further impact growth of the potato flakes market in the near future.
Organic Potato Flakes Sales Proliferate, Yet Conventional Counterparts Continue to Hold Bulk Market Shares
Pace of technology penetration in the food sector has been observed to be robust recently, compelling manufacturers to enhance their R&D efforts. Widening range of applications has led enormous commercial vendors to develop a variety of potato flakes in their purest forms, pointing at discovery possibilities in the market in tandem with increased research activities. Efforts of key players toward realizing innovative, new product developments, and unique product offerings to gain a competitive edge and greater brand positioning, will remain key demand determinants for conventional potato flakes
Conventional potato flakes continue to subjugate the market in terms of revenues. Over 95% shares of the market are held by conventional potato flakes currently, and the status quo is expected to prevail in the foreseeable future. Organic potato flakes, which are still at their infancy, are likely to fast gain ground, with growing consumer preference for natural products that involve the use of fewer additives and chemicals. Although revenues from the conventional variant remain substantial, sales growth of organic food products is projected to be faster than the former through 2028. A wide variety of organic potato flakes have permeated the market that fall in line with surging consumer demand for higher nutrient value and non-GMO-labelled products.
The concept of organic farming has brought significant changes in the overall farming practices employed across agriculture-based regions worldwide. This has further prompted land owners and farmers in opting for organic fertilizers, in a bid to maintain the soil fertility and sustainability. According to the U.S. Department of Agriculture, total available arable land for organic farming has been increasing rapidly in the U.S. This will further impact developments and demand for potato flakes.
Potato Flakes Market: Online Stores to Aid Product Transparency and Boost Sales Growth
Growth of ecommerce, internet proliferation, and increase in online stores, in comparison with review sites, are key transformations that have facilitated consumers to compare price levels of potato flakes product variants. Greater availability of inherent intelligence on products, and other relevant details such as details of producer and the crop’s origin, has resulted in greater product transparency in the potato flakes market, thereby favoring its growth. Additionally competitive pricing of potato flakes products, coupled with various profitable coupons or offers, as well as schemes, involved in online purchases are expected to bode well for future growth of the potato flakes market.
Asia-Pacific excluding Japan (APEJ) continues to remain the mainstay for potato flakes manufacturers, as the region is home to world’s leading food producers, exporters and importers. Future growth opportunities for the potato flakes market in APEJ are immense, on account of huge demand for nutrition-rich processed food from growing middle-class population. Heightened pace of activities among players who seek entering or consolidating their position, in tandem with massive alterations in consumer lifestyle made by ripple effects of urbanization, are key factors impacting growth of APEJ’s potato flakes market.
Growth of potato flakes market will also be impacted by stagnant GDP growth in most prominent economies, and disparate recovery and growth estimated for the same in the foreseeable future. Emerging and developing nations are expected to significantly contribute to expansion of the potato flakes market, on account of their improving consumer lifestyles and lucrative opportunities paved by the rise in FMCG sector in these countries. Overall, prospects of the potato flakes market continue to remain promising in the forthcoming years.