The Global Social Media Analytics Market was valued at USD 2.65 billion in 2016 and is projected to reach USD 25.76 billion by 2025, growing at a CAGR of 28.75% from 2017 to 2025.
Social media analytics is the process of obtaining data information from social media websites and the subsequent analysis of that information by using tools in order to be able to make better-informed business decisions. There are several characteristics of social media websites that can be determined using a social media analytics tool as well as objectives that can be reached such as lowering customer service costs, improving public opinion of a particular business or product.
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There are several advantages of social media analytics, these advantages are driving the market growth of the social media analytics market. These factors include increased customer satisfaction, increased efficiency, and the ability to make better decisions from a business point of view. Factors that are restraining the market for social media analytics is the concerns for privacy as well as the time taken for implementation.
The “Global Social Media Analytics Market” study report will provide a valuable insight with an emphasis on global market including some of the major players such as SAS Institute, IBM Corporation, Adobe Systems, Salesforce, Clarabridge, Crimson Hexagon, Sysomos, Brandwatch, Simply Measured, Gooddata, Oracle Corporation, Netbase, Talkwalker. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.
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