Property owners and landlords can list their property on the Property 852 portal. Purchasers and renters can connect directly with the owners and landlords, thereby eliminating middlemen, simplifying the search and reducing the complexity of the entire process.
The real estate market all over the world is a highly localised industry, driven largely by local vendors. This makes it difficult for both renters and landlords to connect directly with each other. They have to rely on these realtor middlemen.
Property 852 plans to change this by utilising technology-based renting. The company operates in Hong Kong and has a wide range of properties listed on its portal. The properties on the site include residential apartments for purchase, residential apartments for rent, as well as commercial properties for rent and purchase.
Speaking with us, one of the team members from Property 852 said, “Just in the same way that FoodPanda and Uber brought about a revolution in the way that people ordered their food and taxis, Property 852 seeks to empower renters in Hong Kong. We want to reduce the time people spend searching for their perfect apartment in the city.
Through our portal, renters can connect directly with landlords and owners, and schedule the most convenient time for both parties for viewing apartments. We have done away with the hefty broker’s fee that is a norm for viewing an apartment in Hong Kong.”
Online rental marketplaces like Property 852 are uniquely positioned to reduce the inefficient gap between supply and demand, in the highly competitive real estate industry of Hong Kong.
The company uses advanced technologies to simplify and enhance the efficiency of every step of the rental process – from apartment hunting to signing the tenancy agreement, communications with landlords and processing agents, everything is handled online quickly and easily. This reduces the overall paperwork, reducing the time taken for renting an apartment.
Today’s digital-savvy renters begin their search for their next apartment online, and most of the searches are carried on mobile. They no longer take the traditional route of contacting real estate agents and brokers.
This is where the role of online rental marketplaces like Property 852 becomes crucial. The Hong Kong-based start-up empowers potential renters in several ways. It aggregates real-time rental inventory from landlords, property owners, and managers. It cuts out the middlemen connecting renters with owners directly.
Disruption is not just limited to apartment searches. Payments, tenancy agreements are all integrated into the emerging online marketplace, making it an A-to-Z platform for renters and property owners.
Property 852: The numbers 852 in the brand’s name refers to the international dialling code for Hong Kong, thereby showing that the brand offers services only in Hong Kong. Harbour Studios Limited own Property 852, and the website aims to provide a low cost, high visibility for landlords, property owners, and managers to advertise their rental properties in Hong Kong.
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